Friday, December 5, 2008

Final Show Opener


Kyle Huber said...

Excellent Job Amy. I am very proud of you for pulling this one off! Its exactly like you wanted it to turn out, which is definitely a plus!
Your overall concept is effective and because I have seen your work develop through out the semester, I would say your show opener's concept deserves a 9 out of 10. Your imagery is appropriate, and the meaning behind it actually has a strong concept. You are relating your backgrounds of the old magazine articles that advertise cigarettes to the moving text that presents your subtitles and at the end, your title. I think your show title is effective and surprisingly clever. It shows you put a lot of thought into your overall concept, seeing as though all of your content is not only working as a set, but it is also providing the viewer with plenty of information as to what your show is going to be about. I enjoy your story structure because it presents all of the required elements in a way that keeps the viewers attention.

I would rate your overall visual form/narrative quality as a 9 as well. Like I said, Im very impressed by this project and I think you deserve some positive feedback! You found a creative way to add text to your show opener with out using a stale typeface that would have less of an effect on the viewer. I love how you animated the silhouette of a woman smoking and then created a nice contrast with the magazine cutout letters that form your subtitles "nicotine, addiction, denial, cancer, agony." You also were able to benefit from the secondary text in your background that says things such as "second hand smoke kills" and "do you watch your intake?" You are telling a story that has a strong point of view and utilizes text, music, and images to capture your audiences attention.

I think your use of duration is dead on! It deserves a 10 in my book. I can read all of your words (even the secondary text that at some points requires a moment of discovery as it is hidden behind the animation), so your timing is not an issue. I do think you have a lot of things going on at once, which in your case, might not be a bad thing. As a show opener, the audience would have to watch this at the start of every episode. If they weren't able to catch everything you are presenting the first time around, they might discover new things the second or third time they watch your show.

I think your use of motion is nice as well. It deserves an 8. You are using flash to drag the magazine letters onto the screen to form your words. I like that as you present your subtitles, each time a little bit of the lungs on the woman smoking is eaten away. This motion was something I didnt notice until the third time viewing your opener, mainly because the magazine letters were attracting my eyes and I wasnt paying attention to the woman as much. This is very clever.

I would rate your use of transition as a 9 out of 10. You used a great transition from the cigarette to the IV bag that goes into the hand on the final screen. You used a solid silhouette that flows from beginning to end while the background transitions very smoothly. I hardly noticed the switch because the way you zoomed in on the woman's hand and the cigarette made my eyes follow the movement as it panned down to the image of the IV bag. This was not only a smart move, it also provides a transition into the title screen that shows how cigarettes lead to cancer!

The hierarchy of communication channels is working very well. The music is catchy and because it is only instrumental, it doesnt become a distraction to your other content. I like the way you used images to present the text and I also think the relationship of your images to your text is a nice contrast. The final screen shows the deteriorating hand of a smoker and then a black silhouette placed on top of it, which is the ending result of something that we watched develop and transition throughout the entire opener. We watched this silhouette go from the woman smoking, to the IV bag and finally to the hand of a cancer patient. The information about the people involved in the making of the show is almost subliminal because of its size and weight. I think this is a good thing though, because in all honesty, people dont care who made the show, they just wanna know what its about!!!

Your project breaks the convention in how it presents information because you use several key words to narrate a story line of how the woman becomes a cancer patient.

Nice work :)

Ryan Shawgo said...